An important storytelling tool for authors is the book’s cover art. It should be part of the story. What do we want it to say? When someone picks up the book and looks at the cover, it should be an introduction to the story and an invitation to learn more. The prospective reader then examines the back cover. The blurb on the back cover should be a compelling statement of what your book is about. The statement should be as pointed and concise as you can make it in the small space available. In the section about the author, briefly tell what you want readers to know about you.